When producing a book-based film, the production and marketing not only benefits the success of the film itself, but it increases book sales tenfold. The books being adapted into movies has almost doubled the market for these novels. Popular series, such as the Twilight saga and the Hunger Games trilogy, increase the desire to read a book amongst young-adults. Not only does the marketing of these films increase the sales of the books, but it also increases the audience.
"Blockbuster films such as The Hunger Games and The Twilight Saga are helping to fuel a resurgence in teenagers' reading, research shows."
"'Twilight and The Hunger Games are the obvious examples, but even this year we have seen the first Beautiful Creatures film lift sales of the corresponding novel some twentyfold at Waterstones.'"
This article is something I can relate to. I myself have been inspired to read the corresponding books in a series after seeing the film of the first book. If the preview for a book-based film is made just right, I will instantly go out and get the book to read it just in time for the opening of the film.
Harris, S. (2013, June 26). Films Fuel Huge Rise in Teenagers Reading: Movies including The Hunger Games help increase book sales by 11%. Mail Online. Retrieved December 1, 2014, from http://www.dailymail.co.uk/news/article-2349145/Films-fuel-huge-rise-teenagers-reading-Movies-including-The-Hunger-Games-help-increase-book-sales-11.html
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