"So how do movie adaptations tie into marketing strategies to sell books?"
Generally, we assume that if a book is being made into a film, obviously it is a best seller. Rachel Coun expresses through a series of Q&A the marketing strategies for books that become blockbusters. She expresses how promoting a film that is based on a book allows the author to expand their audience. When promoting a book-based film that is the first of the series, it also promotes the following books. Rachel Coun brings up their strategy for The Hunger Games, their most popular publishing, and how they started off with the advertisement of "It started with a Book," and followed it with "And the story continues," to promote the purchase and reading of the next books in the trilogy. Not only do the book-based films market for their book, but they also market for books in the same genre or similar story lines. To market these films and books, Scholastic launched a series of social media blasts to reach their most popular audience of young adults.
"With the popularity of certain themes at the movies-such as vampires, crime dramas, or futuristic fantasies-publishers can tie books with similar themes into the pop culture theme-of-the-moment by target marketing to key demographics or consumers composing the fan base."
When I see that a new film is coming out that is based on a book, I immediately assume, "Oh, that book must be really popular, I've just never seen it before." This is an inaccurate assumption. Production companies have been trained to notice a book that has the potential to create a massive fan base. In these situations, the movie production creates the book's fan base. After the movie is produced and blasted through the media, the book becomes that talk of the entertainment world. Everyone wants to know: What happens? In the luckiest of scenarios, the book is a part of a series of books, which is then the authors dream come true: a fan base that will now be mass purchasing the following books to know what happens next.
Urbach, R. (2013, June 27). Box-Office Hits to Best-Sellers: Scholastic Inc. Shares Marketing Strategies Around Film Adaptations. Retrieved December 4, 2014, from http://www.madisonaveinsights.com/2013/06/27/box-office-hits-to-best-sellers-scholastic-inc-shares-marketing-strategies-around-film-adaptations/
I found this article very interesting and it's funny because whenever a movie comes out hats based on a book, I always tell myself I have to read the book before watching the movie. And then when I read it it's not even al that good sometimes. Smart move to get a fan base.
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